7 Mobile App Development Trends for 2018

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Technology has truly arrived, and the success of mobile app development is proof positive of that. So, what does the future hold for mobile apps? Most of the coming trends — like the 7 we discuss here — build on former developments and recent tech advances. Our app development company in Hong Kong can help you take advantage of these approaching trends to help your business grow.

Artificial Intelligence (AI)

AI capabilities are now enmeshed in nearly every facet of today’s technology, and demand is increasing. By the end of next year, the market for AI is projected to grow to more than $50 billion. AI is also tied to many of the other app development trends on the rise, such as bots, IoT, and cybersecurity.

Machine Learning and Chatbots

An increasing number of businesses are already relying on website chatbots to help enhance on-demand customer service and improve the user experience. The move to mobile apps was inevitable. Stay on top of this evolving tech with a knowledgeable app development company in Hong Kong.

Augmented Reality (AR) and Virtual Reality (VR)

The growth in AR and VR tech is one of the more exciting trends on the horizon. The entertainment and gaming industries have been steadily incorporating these advancements into their products and software. Marketing professionals are especially keen on the potential this tech offers for consumer reach and engagement.

Internet of Things (IoT)

IoT took off in 2017, especially with the growth of smart home technology. For the end user, the ability to sync up their smart home products with smartphones, tablets, and wearables is vital. This provides app developers with valuable opportunities in IoT.

Application Security

Cybersecurity is on everyone’s mind. Even more so, now that consumers rely on their mobile devices so extensively for banking, making mobile payments, connecting with smart home products, and managing almost every facet of their lives. This makes high-level security features essential in app development.

Accelerated Mobile Pages (AMP)

Since Google launched the AMP project in 2016, performance and loading speeds have continued to improve. Now everyone, from end users and marketers to owners and developers expect fast loading and responsive performance from their mobile apps. It’s also vital for desired SERP. Growth in the AMP trend is one to watch in 2018.

Cloud-Based Apps

Cloud storage for data management has quickly overtaken local storage for many businesses. Now mobile apps are increasingly relying on this external storage option to deliver better performance by more powerful apps. With limited internal memory on mobile devices, the demand for other options is natural.

Stay on trend with these developments to ensure you are positioned to meet market demand and satisfy consumer expectations. Contact Karma to discuss app development costs in Hong Kong for your company.

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