Communicating and gathering customers through a website can be difficult if you don’t know where to start. Search engines probe millions of webpages to link customers with products, and if you don’t have the knowledge to propel your page to the top of an online search, it’s likely your page will stay invisible to a large portion of consumers. Here are some of the questions you might have about search engine visibility but are too embarrassed to ask.
Search engine optimization (SEO) is the process you use to make your page show up higher on a Google, Yahoo or other search engine query. Using an SEO agency to help you utilize optimization techniques can propel your webpage to the first results page of a search.
Keywords are words or phrases that show up more than once in your webpage content. They help your page be “noticed” by search engine crawlers, programming bots that go through the writing on your page to determine how important your page is to consumers.
Keyword density is how often your chosen keyword or phrase appears on your webpage. A 1% keyword density in a one thousand word article implies that you will use that keyword ten times, or once for every hundred words or so. At one time the trend was to stuff as many keywords as possible into an article to ‘trick” the bots into thinking a page was more important than it was. Subsequently, Google analytics began to punish such pages by not indexing them at all. Our Hong Kong SEO agency uses keywords strategically to optimize the impact of your page to Google.
An organic result is one that shows up on a search engine page naturally, as opposed to being sponsored or paid for. Organic SEO services will help you choose the right keywords and content to impress the crawlers and reach a higher page ranking without needing to pay a high price for sponsorship.
Meta titles and meta descriptions are used by people searching Yahoo, Google or other search engines for information. A meta title shows up as part of a keyword search, and the meta description is a short passage that appears on the results page to provide further information. The meta description is usually limited to 160 characters, so it is very important for SEO companies to write carefully.
A SEO company utilizes all the newest techniques to provide your webpage with the highest ranking possible. Google is constantly changing its algorithm, which is its way of evaluating webpages for placement purposes, and some of these changes can be confusing.
That depends on many factors. SEO is a strategy that may need tweaking along the way. You can tell whether search engine optimization is working for your page when you see it moving up in the search results. Over time, an ideal SEO strategy will carry your site to the first page of a Google search result.
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