FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce websites, design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% ...

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WHEN IS HONG KONG HOSTING AN OPTION FOR YOUR CHINESE WEBSITE?

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Let’s assume you’re an entrepreneur living in Hong Kong and are interested in the world fastest growing consumer market. But you are daunted by the level of bureaucracy that hosting a website in the mainland apparently involves?

You would like to own a website to serve Chinese users, but you are afraid to hire hosting services from “outside the Wall”, fearing your webpage will be blocked or under-perform?

Or you are dreaming about selling your products to Chinese consumers. But you are unsure as to how far ...

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The Psychology of E-Commerce Sales. Finding Your Way to Conversion BLISS!

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If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.

However, being successful online is not easy…

“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”

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How to be successful with an e-commerce business startup in Hong Kong

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Hong Kong being most preferred web territory: “Know your market, have access to them directly”, says Debra Mastaler  of Alliance-Link. Internet business is the way to reach out to unlimited global clients with the privilege of flexible timings and ‘work from home’ option. Though Internet commerce work globally, company’s base location has major impact on its success. Heavy taxation scheme of the company’s base location could be a major ...

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Why a good website is vital for business growth

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Why quality of website matters to your business.

Having an online presence is not just about having a website with a couple of pages on the Internet. A website is a virtual showcase representing your business and gives a lot of insight to the visitors (potential customers). To understand the importance of professional web design, answer the following questions honestly.

  1. Would you like to enter a shop with broken windows?
  2. Would you like to shop in a store where it is difficult to ...
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