FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce websites, design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer visitors ...

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The Psychology of E-Commerce Sales. Finding Your Way to Conversion BLISS!

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If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.

However, being successful online is not easy…

“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”

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Create pages that converge! CONTRAST in UX Design

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Human beings have evolved to notice contrast. In order to survive, we have learned to associate, to compare and categorise similarities and differences.

Our ability to quickly notice differences is what makes contrast so powerful in UX design. Contrast attracts attention. It draws the eye. It gets noticed!

By giving your web pages characteristics that are visually different from the elements that immediately surround it, you can create points of interest and emphasis.

There resides the power of contrast in UX Design!

 

HOW TO ...

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WHY QUALITY WEB-DESIGN MATTERS?

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Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?

Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter! 

 

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IN SEARCH OF USABILITY HAPPINESS

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You have implemented a brand new SEO strategy, your website traffic has increased, but the number of orders didn’t…Your web analytics software shows that your visitors are leaving the website without actually interacting with the pages…You spend precious time with customers on the phone, walking them through your online checkout process…

If you are experiencing the problems above, there’s a big chance your website is suffering from “BAD USER EXPERIENCE DESIGN”.  Usability is about tailoring the right content to the right user, who has ...

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