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- Know how well your site is doing, not just in terms of how much traffic you are getting, but also learning about how well you are turning visitors into customers.
- You will be provided an audit document, outlining where you are strong, medium or need improvement in terms of the website code, visitor behavior, and other sites linking to yours.
- Learn how to add calls to action to your website – these are also called conversion elements which help the traffic you get, to carry out specific functions on your website that will add value to your business.
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