Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has changed since 2010. One of the key findings was that most people surveyed were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses.For small business owners, this is a good indication that now more than ever, it’s important to have a strong online (local) presence. Google puts a lot of emphasis on where a business is located when reverting results, even when the location hasn’t been specified in the search box. If you are on a desktop machine, the platform detects your ip address and suggests relevant results within your area. It gets even more interesting when you’re on the go, as search engines will recommend you business and activities in your precise area with the help of geo-location technology. The possibilities for local businesses are uncountable. It’s child’s play to convince you that a strong local presence online is important, but what can you start doing right now to improve your odds of being found by your local customers? We have selected 3 simple and efficient strategies that will put you on the map and will guarantee you better ranking on search results.
Now that Google has already reached the expected number of members on it’s social platform, it’s putting less importance on your Google+ Local page as an SEO tool, and more importance on your website (read here about Google’s “Pigeon Local Algorithm Update” But don’t panic yet. Having a Google+ Local page still gives you a much better ranking than having a Facebook or Twitter account.
The secret is to link the powerful local content and customer reviews you have got on your Google+ Local page to your company website. If you know nothing about HTML and have no idea how to optimise your website, ask for help. If you are one of those who enjoys a good “Do It Yourself” advise, below are some links to help you get started:Beginners Guide to SEO:
http://moz.com/beginners-guide-to-seoGoogle SEO Starter Guide:
The “Local Consumer Review Survey” has outlined that 72% of consumers trust online reviews as much as personal recommendations. Yelp is one of the first places consumers look when they need a review of a local business or a suggestion for a new, unique restaurant. This is a resource that small businesses can’t afford to ignore.Lisa Barone at Small Business Trends did a terrific post on Yelp’s use and value for the SMB owner: Check the article “Yelp Data Shows The Power of Mobile Marketing”. And because not everything is about Google, Yelp is establishing close relations with Bing Search Engine And Apple Maps. Apple Maps and Yelp Integration ,to be released on iOS 6 devices, places Yelp as the hottest local search engine for Iphones and ipads. Watch the School of Yelp video below to quickly learn how to create your Yelp Business Page: And check some common question about Yelp platform on the company website: https://biz.yelp.ie/support/common_questions To conclude our quick social local and mobile advice of today, bear in mind that your digital presence needs to be taken care of frequently, and it shouldn’t be isolated from your physical marketing efforts. Customer reviews can be either good or bad, and if your company is not doing a good job, you will get negative reviews. So taking a good closer look at your company before you invest in your online presence might be beneficial for you. Was this article useful for you? Leave us your comment or complementary information.[/vc_column_text][/vc_column][/vc_row]
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