How to Keep Your WordPress Website Secure Against malware attacks

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Security in WordPress is something to be taken very seriously. WordPress is the most sought after Content Management System, and popular large well-known platforms security are frequently attempted as a challenge to hackers. 

The security of WordPress websites is at stake due to the ecosystem and framework of your site. The themes and plugins installed on your site make them prone to malicious attacks from spammers and hackers. It is imperative to guard your site because malware attacks can disrupt your ...

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9 Marketing Best Practices Businesses Must Embrace to Rank on Google in 2020

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Digital Marketing has become an intrinsic part of everybody’s lives in today’s era. People use it as a playground to update their daily lives and businesses network with potential clients, which helps their business flourish.

The emergence of Digital Marketing since 1990 and 2000 has changed the way brands and businesses use technology for marketing. Digital Platforms are being increasingly incorporated into everyday lives and marketing plans. People use digital devices and services instead of visiting physical shops. All this and ...

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How to Improve Your Google Search Results through Schema Markup

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What is Schema?

Schema.org is an initiative that was launched on June 2, 2011, by Google, Bing, and Yahoo. A collaboration of the world’s most significant search engines creating and supporting a standard collection of schemas for data markup on web pages. 

Schema Markup is microdata, which, when added to your webpage, amplifies the description in the search results. These enhanced descriptions are better known as rich snippets.

What makes structured data or schema markup important?

-> 90 % of customers report that they ...

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The importance of a website menu hierarchy for reader usability and SEO

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A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

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The Most Important Questions To Ask A Marketing Agency on how to succeed online with your business?

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Every business requires a Marketing agency to succeed online. The agency takes the reigns of your business in its hands and lets you concentrate on other important aspects of your business.

Choosing a marketing agency for your business is a critical decision. Many Digital agencies in Hong Kong boast about their previous projects, and it is imperative to conduct thorough research. Some critical questions you must ask before hiring a Digital Marketing Agency are:

1) How can your Digital Marketing Agency help ...

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Website Design or Online Marketing -which is more important?

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A website is the core of the online part of your business as it makes the products, services, and mission directly visible and accessible to the audience.

A website needs to have an excellent design because a good design will draw customers towards it and engage with them. Now, marketing the design online improves your websites rate of converting a visitor into an action like buying something or subscribing to your site. 
The factors affecting both the Design and Digital Marketing ...

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Why You Need A Digital Marketing & Advertising Strategy?

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The online improvements of a small businesses employing digital marketing techniques are large. 

Small businesses cannot overlook them when their business is in the initial stage. 

Generally, small businesses can overlook the importance of online marketing and opt for traditional means like print media, coupons, and hoardings. They may think while doing so that hosting the right product alone can fetch them customers and that it is just a matter of time.  The benefits a business can reap from an online marketplace ...

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How To Promote Your Brand With an Online Marketing Agency in Hong Kong

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Brand equity is a term used to depict how customers perceive a particular brand or service. For example, Apple, Google, and Microsoft all possess high brand equity.

A product that has substantial brand equity always reaps more significant business benefits, but we cannot define the value of a brand in terms of money.

A digital marketing company can help you in areas that higher brand-equity products benefit from, in ...

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Important Tools to Help Your Small Business Digital Strategy

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Entrepreneurship comes with a host of challenges. Even experienced business owners have a tough time maintaining their brand visibility in the market, surpassing their competitors, and remaining profitable. challenges 

Many online tools are available that can help you grow your business and give a boost to your digital strategy. Most companies offer free trials for online products and tools that simplify your marketing and management processes.

Below is a ...

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What A Digital Marketing Agency Can Do For a Small Business

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The strategies employed by a small business differ from those employed by big businesses that have made a mark for themselves.

For example, while both make use of social media marketing, the goals with each may be different.

Digital marketing agencies in Hong Kong working for small businesses aim to maximize the quality of results on a reasonable budget. While doing so, they take care that the quality is not compromised.

 You have to ensure that ...

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