The importance of a website menu hierarchy for reader usability and SEO

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A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

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The Most Important Questions To Ask A Marketing Agency on how to succeed online with your business?

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Every business requires a Marketing agency to succeed online. The agency takes the reigns of your business in its hands and lets you concentrate on other important aspects of your business.

Choosing a marketing agency for your business is a critical decision. Many Digital agencies in Hong Kong boast about their previous projects, and it is imperative to conduct thorough research. Some critical questions you must ask before hiring a Digital Marketing Agency are:

1) How can your Digital Marketing Agency help ...

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Website Design or Online Marketing -which is more important?

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A website is the core of the online part of your business as it makes the products, services, and mission directly visible and accessible to the audience.

A website needs to have an excellent design because a good design will draw customers towards it and engage with them. Now, marketing the design online improves your websites rate of converting a visitor into an action like buying something or subscribing to your site. 
The factors affecting both the Design and Digital Marketing ...

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Why You Need A Digital Marketing & Advertising Strategy?

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The online improvements of a small businesses employing digital marketing techniques are large. 

Small businesses cannot overlook them when their business is in the initial stage. 

Generally, small businesses can overlook the importance of online marketing and opt for traditional means like print media, coupons, and hoardings. They may think while doing so that hosting the right product alone can fetch them customers and that it is just a matter of time.  The benefits a business can reap from an online marketplace ...

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How To Promote Your Brand With an Online Marketing Agency in Hong Kong

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Brand equity is a term used to depict how customers perceive a particular brand or service. For example, Apple, Google, and Microsoft all possess high brand equity.

A product that has substantial brand equity always reaps more significant business benefits, but we cannot define the value of a brand in terms of money.

A digital marketing company can help you in areas that higher brand-equity products benefit from, in the following aspects:

  • Greater awareness ...
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Important Tools to Help Your Small Business Digital Strategy

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Entrepreneurship comes with a host of challenges. Even experienced business owners have a tough time maintaining their brand visibility in the market, surpassing their competitors, and remaining profitable. challenges 

Many online tools are available that can help you grow your business and give a boost to your digital strategy. Most companies offer free trials for online products and tools that simplify your marketing and management processes.

Below is a list of 21 free ...

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What A Digital Marketing Agency Can Do For a Small Business

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The strategies employed by a small business differ from those employed by big businesses that have made a mark for themselves.

For example, while both make use of social media marketing, the goals with each may be different.

Digital marketing agencies in Hong Kong working for small businesses aim to maximize the quality of results on a reasonable budget. While doing so, they take care that the quality is not compromised.

 You have to ensure that they cater to ...

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How a Digital Marketing Strategist Can Help You Grow Your Online Business?

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A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.

A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital ...

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App Development Hong Kong: Top 10 Trends in 2018

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Mobile apps have been at the forefront of innovation in recent years. With the ever-changing markets and modern technology, it is hard to stay competitive and applicable to the sector. App trends are changing every day and app developers need to adapt.

Mobile devices have proved to be the go-to device for businesses. Below are some of the app development trends in Hong Kong in 2018 that you should know about:

Virtual reality and augmented reality

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E-Commerce Websites And Web Development Services

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As many business owners have discovered, just creating an e-commerce site isn’t enough – you need to make sales. These are some strategies for converting all those visitors into paying customers.

Quality Search and Filter Options

The first step to a successful e-commerce site is to make it easy for the user to find what they are looking for. Smart search algorithms take user input and bring up a variety of options for them. Also, ...

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