Smartphones have reached near ubiquity, and business owners are realizing the value of a mobile app. As a result, mobile apps have been at the forefront of innovation in recent years. With the ever-changing markets and modern technology, it is hard to stay competitive and applicable to the sector. App trends are changing every day and app developers need to adapt.
Statistically, ninety percent of the people between 18 and 50 own a smartphone. Yet, less than one-quarter of businesses have a mobile app. Five years ago, a company might have seen ten percent of the total web traffic coming from mobile, but now it is closer to seventy percent. As a result, in 2022 and beyond, most businesses will consider building a mobile app.
Aside from popular demand, why create an app?
- Being visible to customers is the best way to boost sales.
- A good mobile app can facilitate a quick checkout process, leading to more sales.
- Apps can offer more convenient ways to shop and browse, allowing customers to make purchases anywhere.
- A mobile app can provide a direct marketing channel offering easily accessible information right at their fingertips.
Mobile apps are better suited for user retention as they are always on their home screen and always logged in. In addition, apps allow companies to notify customers about new deals and offers.
Below are some of the app development trends in Hong Kong in 2022 that you should know about:
Virtual reality and augmented reality
This is currently one of the growing markets with the demand for immersive experiences on the rise. The VR and AR apps are slowly encroaching our lives and may soon change the way we do our things.
Virtual Reality and Augmented Reality are the two technologies changing how we use screens, creating new and interactive user experiences. Virtual Reality, also known as VR, uses a headset with a built-in screen that provides a virtual environment for you to explore.
Augmented Reality or AR is a bit different. Instead of transporting you to a virtual world, it takes digital images and layers them into the real world around you.
Data storage is a big stakes game in today’s world. Every now and then, there is a need to develop an app that needs a lot of storage space, which can be integrated with wearables and artificial intelligence. Cloud-based apps are the solution, besides they promote multi-device functionality.
Smart watches have created an altogether new market. Users now seem to prefer their mobile phones to be synchronized by their wearable devices for easier access.
These apps allow instant access without having to download them. With the numerous data stored on our phones, users are likely to prefer these apps to free up the much-needed space.
Chatbots is another trend being seen in web development. With many consumers preferring 24/7 access to customer care services, chatbots are crucial for answering their questions. The two technologies that are changing the way we use screens are Virtual Reality and Augmented Reality. They are creating new and interactive user experiences. Virtual Reality, also known as VR, uses a headset with a built-in screen that provides a virtual environment for you to explore.
Augmented Reality or AR is different. It does not transport you to a virtual world but takes digital images and layers them into the real world around you.
Accelerated Mobile Pages
Human beings being as impatient as they are, they require faster loading speeds when they click on a web link. Accelerated mobile pages are displayed while loading, instead of making the user wait.
These services trigger specific actions by personalization based on the location of the user. Businesses aim at pushing information to the relevant users. Many brands have upgraded their apps to support this feature enabling them to do so.
Gamification involves bringing gaming mechanics into a non-gaming environment. This makes interaction with the app exciting. App developers use challenges and rewards to motivate the users.
IOT Internet of Things
The concept of IOT emerged 20 years back, and since then, it has grown at a back neck speed. IoT refers to an ecosystem comprising of physical objects accessed through the Internet. With IoT, one can gain control over both humans and equipment, such as home applications, software, electronics, and other gadgets that facilitate the exchange of information.
In simple words, IoT is when you can control different objects, such as turning off your AC, your microphone, or your fan, with just a tap on your mobile app.
Offline first experience
App developers in Hong Kong should have in mind that not all places have reliable internet services—especially if you are aiming at going global. An entirely online app is not user-friendly and in 2022 most brands have updated their apps to serve customers even when offline.
Conclusion: If customer-facing businesses want to compete with others in their market, they must hold a strong presence on mobile devices. The more often you can get customers interacting with your app, the more likely they will buy your product or service. In addition, people are seeking more innovative features to already existing types of platforms and always welcome new apps. Get in touch with experts to ensure that your app incorporates all the latest trends and industry standards and helps grow your business exponentially.