How to Improve Your Google Search Results through Schema Markup

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What is Schema?

Schema.org is an initiative that was launched on June 2, 2011, by Google, Bing, and Yahoo. A collaboration of the world’s most significant search engines creating and supporting a standard collection of schemas for data markup on web pages. 

Schema Markup is microdata, which, when added to your webpage, amplifies the description in the search results. These enhanced descriptions are better known as rich snippets.

What makes structured data or schema markup important?

-> 90 % of customers report that they ...

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The importance of a website menu hierarchy for reader usability and SEO

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A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

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How a Digital Marketing Strategist Can Help You Grow Your Online Business?

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A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.

A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital ...

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The Positive Impact Of Semantic Search For SEO

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When it comes to Search Engine Optimization or SEO, it’s a whole new world out there. The algorithms that index pages and determine rankings have evolved, removing some of the strangeholds of keyword-heavy text and opening the door to fresh, new content possibilities.

When Keywords Ruled

Originally, search engine processing was based mostly on keywords. Developers would select specific keywords to include in their metadata and their content, and the page would be ranked in searches that included those keywords. The keywords ...

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4 Simple SEO Strategies To Optimize For Voice Search

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Today, it’s not physically typing that gets us where we’re going online; it’s our voices. That little microphone icon is why over 60 percent of online searches are done using a mobile device and voice technology. This presents an incredible opportunity for businesses to reach their target audiences. As a leading Hong Kong SEO Agency, we recommend the following tips to implement an SEO strategy that accounts for voice searches.

4 Voice Search SEO ...

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SEO Tips: How to Increase Quality Traffic on Website with Guest Posting

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How to Increase Your Traffic with Guest Posting

The primary goal of every online marketer or anyone dealing with e-commerce is to maximize the number of people visiting their website. This is the shortest route to increasing your sales since the more the website visitors, the higher the chances conversion to actual buyers of products and services. Guest posting has become a powerful tool to help generate traffic to the website. It can be termed as the most efficient free ...

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Tips To Diagnosing Lost Search Engine Traffic

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You and your SEO Services Company worked hard on your marketing, and eventually, the results started to show. Your search engine rankings improved, and traffic began to flow towards your website. You did it! But something has changed — you’ve noticed a decrease in traffic. What’s happened? Carefully diagnosing and analyzing the root cause of your lost search engine traffic is instrumental in fixing the problem.

Searching for the Problem

Don’t jump the gun. From server glitches and technical ...

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Answers to SEO FAQs You Were Too Embarrassed to Ask

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Communicating and gathering customers through a website can be difficult if you don’t know where to start. Search engines probe millions of webpages to link customers with products, and if you don’t have the knowledge to propel your page to the top of an online search, it’s likely your page will stay invisible to a large portion of consumers. Here are some of the questions you might have about search engine visibility but are too embarrassed to ask.

What exactly is ...

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