What is Schema?
Schema.org is an initiative that was launched on June 2, 2011, by Google, Bing, and Yahoo. A collaboration of the world’s most significant search engines creating and supporting a standard collection of schemas for data markup on web pages.
Schema Markup is microdata, which, when added to your webpage, amplifies the description in the search results. These enhanced descriptions are better known as rich snippets.
What makes structured data or schema markup important?
-> 90 % of customers report that they ...Continue Reading →