The importance of a website menu hierarchy for reader usability and SEO

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The importance of a website menu hierarchy for reader usability and SEO

A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

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13
NOV
0

SEO, Uncategorized, Web Design

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How a Digital Marketing Strategist Can Help You Grow Your Online Business?

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How a Digital Marketing Strategist Can Help You Grow Your Online Business?

A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.

A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital ...

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21
DEC
0

SEO

The Positive Impact Of Semantic Search For SEO

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The Positive Impact Of Semantic Search For SEO

When it comes to Search Engine Optimization or SEO, it’s a whole new world out there. The algorithms that index pages and determine rankings have evolved, removing some of the strangeholds of keyword-heavy text and opening the door to fresh, new content possibilities.

When Keywords Ruled

Originally, search engine processing was based mostly on keywords. Developers would select specific keywords to include in their metadata and their content, and the page would be ranked in searches that included those keywords. The keywords ...

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22
AUG
0

SEO

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4 Simple SEO Strategies To Optimize For Voice Search

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4 Simple SEO Strategies To Optimize For Voice Search

4 Simple SEO Strategies To Optimize For Voice Search

Today, it’s not physically typing that gets us where we’re going online; it’s our voices. That little microphone icon is why over 60 percent of online searches are done using a mobile device and voice technology. This presents an incredible opportunity for businesses to reach their target audiences. As a leading Hong Kong SEO Agency, we recommend the following tips to implement an SEO strategy that accounts ...

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23
MAY
0

SEO

4 Effective YouTube Strategies to Master B2B Marketing

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4 Effective YouTube Strategies to Master B2B Marketing

The major goal of every marketer is to maximize sales which will, in turn, help them in maximizing profits. To achieve this, as a marketer, you need to ensure that you have an adequate marketing plan that will help attract most of your target audience. At times it could be a business to a business transaction where you are the source of production material for another business. Letting SEO service company help you in this is an excellent way ...

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23
MAR
0

SEO

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The 3 Components of Successful Lead Generation Call To Actions

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The 3 Components of Successful Lead Generation Call To Actions

Getting people to visit your website presents its own set of challenges, from the use of right keywords to good custom web design, modern design, great content, responsive web systems and consistent promotion. The real action starts after someone lands on your website. To generate leads, your website needs to employ effective Calls to Action, or CTAs that elicit a response from your site visitors. It’s important you take your CTA seriously by making sure it covers each ...

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22
MAR
0

SEO

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SEO Tips: How to Increase Quality Traffic on Website with Guest Posting

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SEO Tips: How to Increase Quality Traffic on Website with Guest Posting

How to Increase Your Traffic with Guest Posting

The primary goal of every online marketer or anyone dealing with e-commerce is to maximize the number of people visiting their website. This is the shortest route to increasing your sales since the more the website visitors, the higher the chances conversion to actual buyers of products and services. Guest posting has become a powerful tool to help generate traffic to the website. It can be termed as the most efficient free ...

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23
FEB
0

SEO

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Tips To Diagnosing Lost Search Engine Traffic

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Tips To Diagnosing Lost Search Engine Traffic

You and your SEO Services Company worked hard on your marketing, and eventually, the results started to show. Your search engine rankings improved, and traffic began to flow towards your website. You did it! But something has changed — you’ve noticed a decrease in traffic. What’s happened? Carefully diagnosing and analyzing the root cause of your lost search engine traffic is instrumental in fixing the problem.

Searching for the Problem

Don’t jump the gun. From server glitches and technical ...

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3
NOV
0

SEO

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Answers to SEO FAQs You Were Too Embarrassed to Ask

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Answers to SEO FAQs You Were Too Embarrassed to Ask

Communicating and gathering customers through a website can be difficult if you don’t know where to start. Search engines probe millions of webpages to link customers with products, and if you don’t have the knowledge to propel your page to the top of an online search, it’s likely your page will stay invisible to a large portion of consumers. Here are some of the questions you might have about search engine visibility but are too embarrassed to ask.

What exactly is ...

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5
JUN
0

SEO

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7 Ways Small Businesses Benefit From Search Engine Optimization Services

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7 Ways Small Businesses Benefit From Search Engine Optimization Services

Search engine optimization (commonly known as SEO), greatly increases the chances of your business being featured right at the top of search engines – most notably Google. This could mean millions of extra views or impressions for your company or brand. And the best part of it all? It is organic! Many people think that SEO is overrated and dead. Some others advocate that SEO services do not add any essential benefit in online marketing strategies. Wrong. Yes, it might ...

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18
NOV
0

SEO

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