The importance of a website menu hierarchy for reader usability and SEO

Reader usability and SEO - Karma Technologies

A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the sole viewpoint of a visitor’s experience.

Visitors abandon poorly navigable sites, and Google assigns a low rank to such websites.

1) Menu hierarchy is essential for reader usability and SEO in the following ways:

A well-organized menu hierarchy earns site links from Google. A website that has a functional menu hierarchy is easily navigable by visitors. Google Analytics displays such pages as high ranked websites. Hence they enjoy the benefits of the site- links from Google. Site links are essential to websites as they serve as guides to visitors to the most relevant information, help in the navigation of the site, and boost the rate of conversion.

2) Sites with an excellent menu hierarchy are easy to crawl.

Indexing the pages on a website becomes easy if your site has a good menu hierarchy. Indexed pages can be crawled easily by search engines. Hence such pages have a high ranking and conversion rate.


1) Don’t ignore the menu hierarchy while planning for the design of a website.

Menu hierarchy is the basis for having good navigation and URL structure. So, the menu hierarchy should be kept organized and straightforward for users – the most important menu item should be on the left and words search engines will understand. A well-planned design phase should formulate a proper strategy for the menu terms and their arrangement. If you’ve not yet initiated a design plan for your website ensure that your menu layout reflects your business strategy.

2) The design of the website should ensure that your URL structure (for example and navigation are inline syncs with your menu hierarchy.

The design phase should ensure that your URL structure and navigation are in sync with each other. You should continuously test your site for usability – using software and testing the ease of the journey. There should be a header for the main categories, which should be followed by the subcategories – like a  Parent-Child relationship, for example:

  • Service 1
  • Service 2

3) Plan Internal Linking

Your internal links determine how well information flows through your web pages and how well it is organized. So, the design phase should take care of the internal linking structure.

Karma Technologies, a web design agency in Hong Kong will consider usability not only the design for your visitors and business goals.

A great Website structure is achieved through a well thought out strategy at the design phase. Karma Technologies will work with you, reorganizing navigational factors, and site layout elements and content. This will increase visitor time on the site – an important factor.

We help you to craft a website structure tailored for you and take care of the technical aspects that will enhance your SEO.


In summary, a good user experience that doesn’t ignore the many technical considerations can help your site climb and be more visible.  Your visitors, both human and search engines, will reward you.

Try to adhere to these good navigation tips

  • If you have a small number of important site destinations, use single-bar navigation.
  • If you need more room for links than a single bar and don’t need to group pages in multiple categories, use double-bar navigation.
  • If you need far more room for links, use dropdown navigation.*
  • If you need room for dozens of links with nested categories (usually an e-commerce site), use dropdown navigation with flyouts.*