The importance of a website menu hierarchy for reader usability and SEO

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A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them. 

Hence, proper website structure is crucial to achieving good website ranking.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

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FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...

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