A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them.
Hence, proper website structure is crucial to achieving good website ranking.
Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...Continue Reading →
A website is the core of the online part of your business as it makes the products, services, and mission directly visible and accessible to the audience.
A website needs to have an excellent design because a good design will draw customers towards it and engage with them. Now, marketing the design online improves your websites rate of converting a visitor into an action like buying something or subscribing to your site.
The factors affecting both the Design and Digital Marketing ...
Website redesign is a crucial process that takes time and requires a lot of testing. It is an intricate process that entails going through a number of systematic steps. The first step is an initial meeting that is held so that the people involved can discuss important issues about the website such as its goals and how the new site is supposed to look like and whatever else you would want the designer or the website development team ...Continue Reading →
Responsive Web development attempts to create sites that provide the best user experience available. To accomplish this, sites must be easy to read and navigate through. If users cannot count on the same experience on their phones and tablets as their computers, they will likely turn their attention elsewhere – and fast.
Impact on User Experience
Responsive Web Development (RWD) provides a solution through an ever-growing body of web design techniques that configure a site to the ...Continue Reading →
When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.
While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...Continue Reading →
If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.
However, being successful online is not easy…
“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”
Human beings have evolved to notice contrast. In order to survive, we have learned to associate, to compare and categorise similarities and differences.
Our ability to quickly notice differences is what makes contrast so powerful in UX design. Contrast attracts attention. It draws the eye. It gets noticed!
By giving your web pages characteristics that are visually different from the elements that immediately surround it, you can create points of interest and emphasis.
There resides the power of contrast in UX Design!
HOW TO ...Continue Reading →
Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?
Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter!
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You have implemented a brand new SEO strategy, your website traffic has increased, but the number of orders didn’t…Your web analytics software shows that your visitors are leaving the website without actually interacting with the pages…You spend precious time with customers on the phone, walking them through your online checkout process…
If you are experiencing the problems above, there’s a big chance your website is suffering from “BAD USER EXPERIENCE DESIGN”. Usability is about tailoring the right content to the right user, who has ...Continue Reading →