CONVERT BETTER WITH LONG TAIL KEYWORDS

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Some website managers and small business owners, new to the topic of Search Engine Optimisation, tend to use broad keyword terms to describe their company and products on their website and blog articles.

This (lack of) strategy often results in missed ranking opportunities, as by targeting general terms they will be put side by side with big companies with a lot of time and money to spend on their SEO strategies.

If you are, for example, a small store in Hong Kong that sells beach hats, and you ...

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WHY QUALITY WEB-DESIGN MATTERS?

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Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?

Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter! 

 

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3 Local SEO Strategies For Your Small Business In 2015

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Throughout history, we have transformed and been transformed by the technology we use. The objects we invent shape the way we communicate, the way we interact with each other and the way we do commerce.

The spectacular ramping in the use of mobile devices for surfing the web, for socializing and more and more for buying (especially through dedicated Apps) is shifting the way people search online and becomes a great opportunity for savvy small and micro business owners today.

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The Beginner’s Guide to Online Reputation Management

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Today, everything that happens in our lives or businesses gets shared online and while this can help present some great opportunities, it can also be a source of ruin. The internet has a pretty long memory and anything that is posted, be it a bad review, comment or an embarrassing photo can deal a huge blow to your reputation. This permanent record of your business or life should be carefully controlled and this has brought up the need for Continue Reading →

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White label SEO – How to prevent Google penalty?

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Important Google updates

Search engines such as Google and Yahoo are increasingly becoming smarter day by day. A short while ago, Google launched a string of modifications in freshness algorithm to rank website pages. Few other popular algorithm changes for example Panda, Penguin, Hummingbird have made their way into the ranking methodology adopted by Google. Consequently, there has been lots of cleanup within web results and lots of websites with spammy on-page content and spammy backlink profiles have been hit hard.
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