FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...

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