FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...

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Create pages that converge! CONTRAST in UX Design

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Human beings have evolved to notice contrast. In order to survive, we have learned to associate, to compare and categorise similarities and differences.

Our ability to quickly notice differences is what makes contrast so powerful in UX design. Contrast attracts attention. It draws the eye. It gets noticed!

By giving your web pages characteristics that are visually different from the elements that immediately surround it, you can create points of interest and emphasis.

There resides the power of contrast in UX Design!

 

HOW TO ...

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