FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...

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Why a good website is vital for business growth

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Why quality of website matters to your business.

Having an online presence is not just about having a website with a couple of pages on the Internet. A website is a virtual showcase representing your business and gives a lot of insight to the visitors (potential customers). To understand the importance of professional web design, answer the following questions honestly.

  1. Would you like to enter a shop with broken windows?
  2. Would you like to shop in a store where it is difficult to ...
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