If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.
However, being successful online is not easy…
“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”
This article is based on Vouchercloud Infographic, which digs into the psychology of the online consumer. Beyond site speed, they look at the impact of design, product reviews, checkout abandonment, coupons and deals, shipping, and payment and security on online shoppers.
We list (and explain) the 7 most important points… Feel free click the original link for further information.
- BE QUICK TO GET THE CLICKS!
- MAKE A GREAT FIRST IMPRESSION!
- USE PRODUCTS IMAGES AND VIDEOS!
- WRITE FOR THE WEB!
- USE CUSTOMER REVIEWS!
- KEEP IT SIMPLE AT THE CHECKOUT!
Online consumers are not patient people and, after waiting just three seconds, 57% of online consumers will abandon a website. 80% of them will never return.
Make sure your online store is optimised for easy and quick browsing.
Just as we judge people within seconds of first meeting them, website visitors also make snap decisions on whether a company looks trustworthy. If the web design looks dated, has broken elements and just looks a bit substandard, customers may assume the products or services are a bit substandard too.
In fact, more than 90% of consumers claimed a website’s visuals are the top factor affecting their purchase decision.
Accepting the lead of a good UX design agency does pay off!
Good design and User Experience will not only guarantee you beautiful landing pages, it will also help your website push your clients through the sales process much smoother.
Sometimes a picture really does speak a thousand words and will help customer retention and attention rates. Offering multiple product views and quality images leads to 58% more web sales on average and helps stores avoid customers who may claim the product they purchased is not entirely what they were expecting.
Product videos are also incredibly useful as 31% of consumers claim that a product video has positively influenced their decision to purchase; one in two online customers claim to have more confidence in a product after watching an online video.
Provide well-written and concise content to tell customers everything they need to know about your product or service.
“Quality product descriptions can transform E-Commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product”.
Your visitors have an attention span of about eight seconds when scanning a website for information, so make sure all of the important information is readily available.
The content in your E-Commerce site needs to be more than just a flock of words. It needs to be concise, it needs a goal and it needs to breathe life.
Endorsements from other customers are a great way to build trust in others. Be prepared to ask your current customers to provide reviews about the great service they have received and then get these statements added to your website.
A massive 85% of consumers read online reviews for local businesses before making a purchase and almost 80% trust reviews as much as a personal recommendation.
Two thirds of online consumers abandon their shopping carts and the top reasons include:
- Discovering hidden Shipping & Delivery charges at the checkout
- Having to register before buying
- Unclear delivery details
- Lengthy checkout process
- Unclear delivery or contact details
Talk to your UX design Company and ensure that your Online Store provides:
- Clear call to action buttons
- A checkout progress bar
- A back button
- A simple checkout process
Two fifths of consumers have more confidence in an online shop that has more than one payment method and almost three fifths will abandon a transaction if their preferred payment option is not available.
Make sure you have as many payment options as possible and display trustworthy card logos prominently on the website.
Good web-design and UX design is a necessary step that needs to be explored, implemented and tested for results. It’s an initial investment your E-Commerce website needs, to be able to provide the acceptable levels of trust and usability that will make your Business sustainable in the long-term.
So make sure you talk to the right professionals. Request a Free Evaluation !
And if you willing to go deeper in the subject, there’s a great article by Smashing Magazine: “15 Most Common Mistakes in E-Commerce Design”. Enjoy !
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