A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.
A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital ... Continue Reading → Share
Mobile apps have been at the forefront of innovation in recent years. With the ever-changing markets and modern technology, it is hard to stay competitive and applicable to the sector. App trends are changing every day and app developers need to adapt.
Mobile devices have proved to be the go-to device for businesses. Below are some of the app development trends in Hong Kong in 2018 that you should know about:
Virtual reality and augmented reality
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As many business owners have discovered, just creating an e-commerce site isn’t enough – you need to make sales. These are some strategies for converting all those visitors into paying customers.
Quality Search and Filter Options
The first step to a successful e-commerce site is to make it easy for the user to find what they are looking for. Smart search algorithms take user input and bring up a variety of options for them. Also, ... Continue Reading → Share
When it comes to Search Engine Optimization or SEO, it’s a whole new world out there. The algorithms that index pages and determine rankings have evolved, removing some of the strangeholds of keyword-heavy text and opening the door to fresh, new content possibilities.
When Keywords Ruled
Originally, search engine processing was based mostly on keywords. Developers would select specific keywords to include in their metadata and their content, and the page would be ranked in searches that included those keywords. The keywords ... Continue Reading → Share
Today, it’s not physically typing that gets us where we’re going online; it’s our voices. That little microphone icon is why over 60 percent of online searches are done using a mobile device and voice technology. This presents an incredible opportunity for businesses to reach their target audiences. As a leading Hong Kong SEO Agency, we recommend the following tips to implement an SEO strategy that accounts for voice searches.
4 Voice Search SEO ... Continue Reading → Share
How to Increase Your Traffic with Guest Posting
The primary goal of every online marketer or anyone dealing with e-commerce is to maximize the number of people visiting their website. This is the shortest route to increasing your sales since the more the website visitors, the higher the chances conversion to actual buyers of products and services. Guest posting has become a powerful tool to help generate traffic to the website. It can be termed as the most efficient free ... Continue Reading → Share
The homepage of your eCommerce site is one of the most important pages in your business website. Customers visit the homepage before deciding whether to proceed to other pages. Designing and developing a terrific homepage boosts the traffic and increases conversion rates to your site. Outlined are five best practices for creating a remarkable homepage.
Use High-Quality Images
When designing your homepage, use captivating pictures. Eye-catching images will leave a lasting impression on your users ... Continue Reading → Share
Technology has truly arrived, and the success of mobile app development is proof positive of that. So, what does the future hold for mobile apps? Most of the coming trends — like the 7 we discuss here — build on former developments and recent tech advances. Our app development company in Hong Kong can help you take advantage of these approaching trends to help your business grow.
Artificial Intelligence (AI)
AI capabilities are now enmeshed in nearly every facet ... Continue Reading → Share