Brand equity is a term used to depict how customers perceive a particular brand or service. For example, Apple, Google, and Microsoft all possess high brand equity.
A product that has substantial brand equity always reaps more significant business benefits, but we cannot define the value of a brand in terms of money.
A digital marketing company can help you in areas that higher brand-equity products benefit from, in ...
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Entrepreneurship comes with a host of challenges. Even experienced business owners have a tough time maintaining their brand visibility in the market, surpassing their competitors, and remaining profitable. challenges
Many online tools are available that can help you grow your business and give a boost to your digital strategy. Most companies offer free trials for online products and tools that simplify your marketing and management processes.
Below is a ...
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A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.
A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital marketing ...
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Mobile apps have been at the forefront of innovation in recent years. With the ever-changing markets and modern technology, it is hard to stay competitive and applicable to the sector. App trends are changing every day and app developers need to adapt.
Mobile devices have proved to be the go-to device for businesses. Below are some of the app development trends in Hong Kong in 2018 that you should know about:
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As many business owners have discovered, just creating an e-commerce site isn’t enough – you need to make sales. These are some strategies for converting all those visitors into paying customers.
The first step to a successful e-commerce site is to make it easy for the user to find what they are looking for. Smart search algorithms take user input and bring up a variety of options for them. Also, ...
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When it comes to Search Engine Optimization or SEO, it’s a whole new world out there. The algorithms that index pages and determine rankings have evolved, removing some of the strangeholds of keyword-heavy text and opening the door to fresh, new content possibilities.
Originally, search engine processing was based mostly on keywords. Developers would select specific keywords to include in their metadata and their content, and the page would be ranked in searches that included those keywords. The keywords ...
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Today, it’s not physically typing that gets us where we’re going online; it’s our voices. That little microphone icon is why over 60 percent of online searches are done using a mobile device and voice technology. This presents an incredible opportunity for businesses to reach their target audiences. As a leading Hong Kong SEO Agency, we recommend the following tips to implement an SEO strategy that accounts for voice searches.
AUG 2019