When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.
While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ... Continue Reading → Share
Let’s assume you’re an entrepreneur living in Hong Kong and are interested in the world fastest growing consumer market. But you are daunted by the level of bureaucracy that hosting a website in the mainland apparently involves?
You would like to own a website to serve Chinese users, but you are afraid to hire hosting services from “outside the Wall”, fearing your webpage will be blocked or under-perform?
Or you are dreaming about selling your products to Chinese consumers. But you are unsure as to how far ... Continue Reading → Share
Some website managers and small business owners, new to the topic of Search Engine Optimisation, tend to use broad keyword terms to describe their company and products on their website and blog articles.
This (lack of) strategy often results in missed ranking opportunities, as by targeting general terms they will be put side by side with big companies with a lot of time and money to spend on their SEO strategies.
If you are, for example, a small store in Hong Kong that sells beach hats, and you ... Continue Reading → Share
If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.
However, being successful online is not easy…
“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”
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Human beings have evolved to notice contrast. In order to survive, we have learned to associate, to compare and categorise similarities and differences.
Our ability to quickly notice differences is what makes contrast so powerful in UX design. Contrast attracts attention. It draws the eye. It gets noticed!
By giving your web pages characteristics that are visually different from the elements that immediately surround it, you can create points of interest and emphasis.
There resides the power of contrast in UX Design!
HOW TO ... Continue Reading → Share
Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?
Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter!
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You have implemented a brand new SEO strategy, your website traffic has increased, but the number of orders didn’t…Your web analytics software shows that your visitors are leaving the website without actually interacting with the pages…You spend precious time with customers on the phone, walking them through your online checkout process…
If you are experiencing the problems above, there’s a big chance your website is suffering from “BAD USER EXPERIENCE DESIGN”. Usability is about tailoring the right content to the right user, who has ... Continue Reading → Share
Today, everything that happens in our lives or businesses gets shared online and while this can help present some great opportunities, it can also be a source of ruin. The internet has a pretty long memory and anything that is posted, be it a bad review, comment or an embarrassing photo can deal a huge blow to your reputation. This permanent record of your business or life should be carefully controlled and this has brought up the need for Continue Reading → Share
Hong Kong being most preferred web territory: “Know your market, have access to them directly”, says Debra Mastaler of Alliance-Link. Internet business is the way to reach out to unlimited global clients with the privilege of flexible timings and ‘work from home’ option. Though Internet commerce work globally, company’s base location has major impact on its success. Heavy taxation scheme of the company’s base location could be a major hindrance to revenues and profits. ... Continue Reading → Share