A 7 Step Introduction & Guide To Web Applications And Platform Architecture

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The World Wide Web is built on bits and bytes of information sequences. Having these as the building blocks of the most appreciated and used resource pool on the planet, it is useful to know how they can in turn be used to serve our daily needs on a functional level. This is of utmost importance especially if we want to be in a prime position to create something ourselves.

Here is where the various web applications and platforms come into ...

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HOW SOCIAL MEDIA IMPACTS YOUR SEO STRATEGY IN 2015

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“THE WEB IS SOCIAL”. And it has been for quite a few years now… And because we know how this “social web” is important for our lives and businesses, it just makes sense to affirm that being active on social networks will increase our chances to be found online.

But how important is Social Media for your SEO strategy after all? Does it mean that the more successful your pages are, or the more active pages you have, the better you’ll rank on Google? ...

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FILTERING AND CONVERGION: MAXIMIZE E-COMMERCE DESIGN & USABILITY

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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.

While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...

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WHEN IS HONG KONG HOSTING AN OPTION FOR YOUR CHINESE WEBSITE?

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Let’s assume you’re an entrepreneur living in Hong Kong and are interested in the world fastest growing consumer market. But you are daunted by the level of bureaucracy that hosting a website in the mainland apparently involves?

You would like to own a website to serve Chinese users, but you are afraid to hire hosting services from “outside the Wall”, fearing your webpage will be blocked or under-perform?

Or you are dreaming about selling your products to Chinese consumers. But you are unsure as to how far ...

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CONVERT BETTER WITH LONG TAIL KEYWORDS

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Some website managers and small business owners, new to the topic of Search Engine Optimisation, tend to use broad keyword terms to describe their company and products on their website and blog articles.

This (lack of) strategy often results in missed ranking opportunities, as by targeting general terms they will be put side by side with big companies with a lot of time and money to spend on their SEO strategies.

If you are, for example, a small store in Hong Kong that sells beach hats, and you ...

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The Psychology of E-Commerce Sales. Finding Your Way to Conversion BLISS!

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If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.

However, being successful online is not easy…

“Converting visitors into buyers is a careful balancing act between giving consumers enough information, without overwhelming them with meaningless noise that may lead them to go elsewhere”

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WHY QUALITY WEB-DESIGN MATTERS?

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QUALITY WEB-DESIGN MATTERS

Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?

Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter! 

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IN SEARCH OF USABILITY HAPPINESS

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You have implemented a brand new SEO strategy, your website traffic has increased, but the number of orders didn’t…Your web analytics software shows that your visitors are leaving the website without actually interacting with the pages…You spend precious time with customers on the phone, walking them through your online checkout process…

If you are experiencing the problems above, there’s a big chance your website is suffering from “BAD USER EXPERIENCE DESIGN”.  Usability is about tailoring the right content to the right user, who has ...

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