“THE WEB IS SOCIAL”. And it has been for quite a few years now… And because we know how this “social web” is important for our lives and businesses, it just makes sense to affirm that being active on social networks will increase our chances to be found online.
But how important is Social Media for your SEO strategy after all? Does it mean that the more successful your pages are, or the more active pages you have, the better you’ll rank on Google? ...
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When it comes to e-commerce website design and usability is key to achieving high conversion rates. Major e-stores, however, still fail in providing useful, navigable product filters. Poor filtering leads to frustrated visitors, who struggle to find and buy the product they’re looking for.
While most businesses implement categories into the e-commerce platforms, they’re unaware that product filters are incredibly important too. A recent study found that only 16% of major e-commerce platforms offer ...
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Let’s assume you’re an entrepreneur living in Hong Kong and are interested in the world fastest growing consumer market. But you are daunted by the level of bureaucracy that hosting a website in the mainland apparently involves?
You would like to own a website to serve Chinese users, but you are afraid to hire hosting services from “outside the Wall”, fearing your webpage will be blocked or under-perform?
Or you are dreaming about selling your products to Chinese consumers. But you are unsure as to how far ...
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Some website managers and small business owners, new to the topic of Search Engine Optimisation, tend to use broad keyword terms to describe their company and products on their website and blog articles.
This (lack of) strategy often results in missed ranking opportunities, as by targeting general terms they will be put side by side with big companies with a lot of time and money to spend on their SEO strategies.
If you are, for example, a small store in Hong Kong that sells beach hats, and you ...
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If you are a Hong Kong entrepreneur like many of our readers, aspiring to materialise your business idea into tangible online products or services. Or even expand the reach of your existing products to new clients and territories, setting up an E-Commerce website is the way to go.
However, being successful online is not easy…
Our ability to quickly notice differences is what makes contrast so powerful in UX design. Contrast attracts attention. It draws the eye. It gets noticed!
By giving your web pages characteristics that are visually different from the elements that immediately surround it, you can create points of interest and emphasis.
HOW TO ...
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Would you choose to browse in a shop with broken windows? Or stick around if it proved impossible to find the products you wanted? Would you spend money in a cluttered and messy store that looks like a relic from the Middle Ages?
Just as window displays give passersby an insight into each small business on a street, your website design lets visitors look into your company. Quality web design does matter!
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You have implemented a brand new SEO strategy, your website traffic has increased, but the number of orders didn’t…Your web analytics software shows that your visitors are leaving the website without actually interacting with the pages…You spend precious time with customers on the phone, walking them through your online checkout process…
If you are experiencing the problems above, there’s a big chance your website is suffering from “BAD USER EXPERIENCE DESIGN”. Usability is about tailoring the right content to the right user, who has ...
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Today, everything that happens in our lives or businesses gets shared online and while this can help present some great opportunities, it can also be a source of ruin. The internet has a pretty long memory and anything that is posted, be it a bad review, comment or an embarrassing photo can deal a huge blow to your reputation. This permanent record of your business or life should be carefully controlled and this has brought up the need for Continue Reading → Share
AUG 2015