Important Google updates
Search engines such as Google and Yahoo are increasingly becoming smarter day by day. A short while ago, Google launched a string of modifications in freshness algorithm to rank website pages. Few other popular algorithm changes for example Panda, Penguin, Hummingbird have made their way into the ranking methodology adopted by Google. Consequently, there has been lots of cleanup within web results and lots of websites with spammy on-page content and spammy backlink profiles have been hit hard.
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